Iowa Small Businesses Adapt to Potential TikTok Ban
As the U.S. Supreme Court considers the fate of TikTok in the country, Iowa merchants are bracing themselves for potential marketing shifts. A law banning TikTok nationwide is set to take effect Sunday, leaving small businesses in Iowa contemplating alternative strategies to reach their audience.
Maddie Palmersheim’s Story
One such entrepreneur is Maddie Palmersheim, the owner of a plant-based bakery in Cedar Falls. She acknowledges the significant impact TikTok has had on her business, providing her with much-needed support and exposure. However, Palmersheim notes that this exposure did not always translate into increased sales, prompting her to consider a more traditional marketing approach should the app disappear.
For Palmersheim, TikTok served as a valuable tool in showcasing the journey of opening her bakery. By documenting the process through videos, she was able to attract a dedicated following. Reflecting on her experience, Palmersheim emphasizes the need for businesses to diversify their marketing tools to adapt to changing circumstances.
The Impact of TikTok on Small Businesses
TikTok boasts approximately 170 million American users, with seven million of them being small business owners. According to app officials, TikTok contributed $15 billion in revenue to small businesses in 2023, underscoring its significance as a marketing platform.
As Iowa merchants like Maddie Palmersheim navigate the uncertainty surrounding TikTok’s future in the U.S., they remain resilient in their commitment to finding innovative ways to connect with customers and drive business growth. Whether through traditional marketing channels or alternative platforms, these entrepreneurs are prepared to adapt to whatever changes come their way.
